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/ Portfolio / Retail & Consumer Products / J.D'addario

J. D'Addario & Co. approached us to integrate their new corporate image and six core brands into a digital media solution that focuses on return on investment. The project required a big-picture approach to web design, customer tracking, and online promotional initiatives.

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About J.D'addario

D'Addario is one of the world's top makers of strings for musical instruments and a major producer of musical instrument accessories. Started in 1918, D'Addario is owned and run by the D'Addario family. The family's ancestors in Italy began making strings in the 1600s, today top performers like Bruce Springsteen and Itzhak Perlman rely on D'Addario to produce the sounds of their music.